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  • Eytys

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  • Founded in 2013 by Max Schiller and Jonathan Hirschfeld, the independent Stockholm-based brand launched with the development of the cofounders ideal sneaker. Dubbed the “Mother,” a classic canvas upper perched atop a thick rubber sole, the sneaker served as a catalyst for the brand to expand its offerings to include chunkier, more adventurous footwear as well as ready-to-wear and denim. Inspired by the multifaceted creative community to which the cofounders belong, the brand continues to push the boundaries of unisex footwear and clothing. Boots and sneakers are tweaked with statement-making soles and shapes, while the labels ready-to-wear and jeans are designed with generous proportions and thoughtful details that anchor the collections in an aesthetic of relaxed confidence.